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Working with agency Space, the brand welcomed the festival's attendees to a custom-built installation, consisting of large corrugated-iron structures adorned with graffiti.
The area featured a line-up of musical talent, including Friendly Fires, T.Williams and Krystal Klear, along with a unique branded sensorial experience consisting of graphic visuals, dry ice and lasers, as well as confetti canons and powder paint projected across the crowd.
Desperados’ festival activity will be supported by roaming sampling teams and special skin painting for festival goers from The Urbanist, an experienced graffiti artist.
Around 65,000 people attended the Park Life Weekender festival. Space has already taken the activation to We Are FSTVL in Essex in May.
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