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Guests were welcomed on arrival in the Art Deco restaurant’s bar area with a drinks reception and served a range of canapés, including miniature versions of steak tartare and steak and chips.
Attendees included senior-level representatives from Amplify, Because, Brandfuel, RPM, Inkling, Timebased Events, TRO, Live Union, Concerto Group and PrettyGreen. Jon Hodges and Simon Buxton from Transport for London also attended the lunch.
Hosted by Event’s editorial team and MASH London, editor-in-chief of Event Yasmin Arrigo welcomed guests with a speech covering the publication’s evolution over the years and detailing future plans for the brand after revealing its new-look to the industry last week at the Event Awards.
Guests were served a selection of steaks in MASH’s private dining space, including American rib eye, Uruguay fillet and New York Strip, accompanied by a number of side dishes. The event rounded off with five dollar milkshakes for each guest served in milk bottle-style glasses, consisting of bourbon, amaretto, vanilla ice cream, popcorn and salted caramel.
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