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The breakfast brand took over the site at The Great Tew Estate in Oxfordshire, with campers invited to dine for free in a branded tent, complete with long banqueting tables lined with a selection of Dorset Cereals, yoghurt, milk and juices.
Festival-goers could also take part in a range of morning activities including yoga, kids morning wake up sessions and face painting, while an all-day games area and treasure hunts around the campsite added to the experience.
The takeover was led by experiential marketing firm Circle Agency. Its founder and managing director Claire Stokes said:"Following on from the success of Dorset’s breakfast bag drops at last year’s Cornbury Festival, we wanted to further enrich the experience available at the festival.
"Cornbury provides an excellent audience profile for us and the camp site allows the dwell time required to really enrich the campers experience with the brand. I can’t tell you how grateful the campers were, as they arrived to an army of Dorset brand ambassadors willing to help carry their tents and luggage to their campsite pitch. It really was a joy to watch."
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