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The event, which took place on London’s Sheldon Square, saw the brand launch a huge interactive vending machine.
People were then asked to remove their existing shirt and in return received a 1966 World Cup replica shirt.
There were 300 shirts given away on the day.
Shirt for Shirt is the latest activity to form part of Carlsberg’s ‘If Carlsberg Did Substitutions’ campaign.
Other activity has included a ', and a , in which Londoners could unsuspectingly win tickets to the Euros.
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