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The brand hosted a Streets of the World photography exhibition in the old brewhouse which has been out of use for over ten years.
There was also a Tedx talk which brought the brand's founder JC Jacobsen back to life, as well as the World’s most climate friendly bar and a Copenhagen street party which it called "Probably the best street party in the world" that attracted 10,000 people.
The events were organised by Carlsberg's in-house team, and Brussels agency FCB Happiness put on the Tedx talk.