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The chocolate brand collaborated with neuromarketing group Mindlab to research how flavour and sound are linked. A sample group expressed their taste experiences when eating the nine Dairy Milk flavours on the market, and the results were turned into bespoke compositions by the LCO.
The music has been compiled into an album entitled The Cadbury Dairy Milk Sound of Flavourites, which is available to listen to and remix via a Spotify-powered microsite. The tracks include Daimond City, inspired by Cadbury Dairy Milk Daim, and Smooth Sonata, a homage to the Cadbury Dairy Milk Caramel variety.
The tracks were performed at LSO St Luke’s by the the LCO in front of media, consumers and VIP guests. The audience was invited to sample a chunk of the relevant chocolate as each movement was played, to experience how complementary rhythms and melodies affect taste.
Caterer Moving Venue worked with Cadbury to create canapés that were served ahead of the main event. Inspired by the nine Flavourites, these included chicken satay with coriander paper and Marvellous Popping Candy, goats cheese Oreo sandwich and salted caramel pecan tarts.
Sally Barton, senior brand manager at Cadbury Dairy Milk, said: "We’re always looking for ways to spread more joy to people and truly believe that the launch of our first ever music album, The Sound of Flavourites, is a great way to do this. We hope people explore and enjoy the enhanced taste experience of their favourite Cadbury Dairy Milk bars as they listen to the complementary tracks."
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