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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
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Kevin Moran Photography
of
Events have been planned at the Spotlight Bar in Birmingham tonight (28 November), House of Wolf in London on 29 November, Crowd of Favours in Leeds on 4 December, The Whiskey Jar in Manchester on 5 December and an unconfirmed location in Glasgow on 6 December.
The activations will reflect the cider’s main launch event earlier this month on a smaller scale, which saw agency 12 create an immersive speakeasy for 21-27 year olds in east London. Working with ESIP on staffing, logistics and production, the agency created an invite-only party at an 1850s house on Brick Lane.
In the weeks leading up to the launch, trendy guests in the area were handed a mysterious matchbox that contained a key as their invitation to the party. Clues were unveiled on Instagram slowly, with the final location revealed on the day of the party.
The agencies had created a façade on the outside of the house to make the destination look like a traditional butchers’ shop. A custom-made door was also created that could only be unlocked with the invite keys.
When guests entered the house, they were presented with a ringing telephone that told them to explore the house. Rooms on offer to explore included a 1920s press room, where guests could use an original typewriter to write their own front page of a newspaper that could be printed and kept as a memento, and a Great Gatsby-style saloon complete with a swing orchestra and dancers.
Other areas included a hidden distillery, a casino, a cinema that played Blind Pig’s introductory film, an art exhibition featuring specially-commissioned paintings and a dressing room, which gave guests the chance to dress up in flapper attire and receive a makeover from hairdressers and make-up artists.
Actors were present throughout the venue to create a hyper-immersive experience.
"There was a lot going on," Lola Gonzalez, production account director at 12, told Event. "But we had a 10pm curfew as part of the deal with the venue. So to finish, we staged a police bust. Actors ran through the building shouting for everyone to get out or face arrest."
She added that keeping such a big production under wraps was a challenge. "Lots of people had to sign non-disclosure agreements. Even on the client side, many people involved with the brand didn’t know what was going on until the day."
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