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Bauer chose The O2 as it wanted a venue with four distinct public spaces to host a reception, two awards programmes and an after-party. The event took place last Friday (27 June).
Music, tipis, flags, festival furniture, bars and a fleet of food trucks were placed into the Live Quarter, a meeting and eating point for Bauer’s 2,000 employees, with stages either side for the ceremonies.
After snacks and drinks, festival-goers were split between the magazine/digital awards and the radio awards and once the winners were declared, the festivities continued with a party held at Building Six, The O2’s standalone club.
Steven Moffett, managing director at Everybody Engage, said: "Until now, Bauer’s awards have been held independently, in hotels, so the brief this time was to create a feeling of togetherness, a ‘One’ theme, and a festival was the perfect summer setting."
Karen Yates, Bauer’s awards event manager, added the ideas, commitment and delivery were "truly game-changing". "The feedback from all our departments has been phenomenal," she explained.
UK-based Bauer Media is a multi-platform group, which incorporates brands including Absolute Radio, 4Music, Kiss 100, Grazia, Closer and FHM.
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