More than 1,200 fans braved the cold to attend the NFL Super Bash, where they were treated to pre-show entertainment from St Louis Rams cheerleaders and the Chicago Bears Drum Line.
George Chapman, operations director from Ignite said: "We were briefed to create an exclusive event for over a thousand ballot winners, keeping the fun and energy of former events but offering more of a VIP experience. We gave guests free American style food and drinks and changed the format of the event to make sure each attendee had a seat."
There was a special appearance from the Detroit Lions’ big hitter, Ndamukong Suh, and music from UK hip hop band Soul Symphony.
Chapman added: "Even though it was a Sunday night and the show didn’t finish until 3am, by which time the temperature was close to minus one, we had almost no early leavers."
Last year, Ignite created four experiential activities around October’s NFL Pepsi International Series game at Wembley Stadium, .
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