Brittaney Kiefer applauds Maltesers' ads featuring disabled actors.
This campaign could have easily gone wrong but the brand came up with genuinely funny ideas. Well done for not shying away from real portrayals of disabled people. The work was created by Dave Buchanan and directed by Clay Weiner through Biscuit Filmworks.
Brand: Maltesers
Title: Look on the light side of disability
Agency: Abbott Mead Vickers BBDO
Client: Michele Oliver, UK vice-president of marketing
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