The new Lynx ad is this week's pick.
Brand: Lynx
Title: Find your magic
Agency: 72andSunny
Maisie McCabe is impressed by the new global Lynx ad: "Following 30 years of lauded Bartle Bogle Hegarty work was tough but 72andSunny’s ad feels fresh and keeps the cockiness." It was created by Laura Visco, Emiliano Trierveiler and Mario Guay, and directed by François Rousselet through Division.
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