Shona Ghosh was delighted to watch the SFW spot for sex-toy retailer Lovehoney in the office.
In a trend other brands could learn from, sex brands often steer away from the overtly sexual and use wittier references. I like the way the ad avoids showing any actual devices or sex, and found myself scrolling back to work out the more obscure references.
Brand: Lovehoney
Title: Bunnies
Agency: Brave
Client: Helen Balmer, brand and marketing director
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