James Swift applauds Lexus' ambition.
"There has been a fair bit of nitpicking over the stunt, but the brand has still come closer to making a working hoverboard than anyone else, and that’s no mean feat," he says. The ad was created by Brad Woolf and Dan Bailey, and directed by Henry-Alex Rubin through Smuggler.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now