In positioning itself as a brand for all, BrewDog has cleverly done away with the stereotypical beer-drinkers in ads... by amalgamating all of them together.
No cliched father-and-son moments or laughing hipsters for this ad – instead the brand has decided to target “meat-eaters, vegetarians, vegetarians-that-lie”, “people who believe in aliens, in god, in nothing” and “guys who almost certainly own a snake”.
The ad, the first created by Droga5 London, which won the brief earlier this year, paints a humorous picture of the “everyone else” we realise are traditionally left out of the typical beer ad remit.
True to form, BrewDog’s cheeky nature shines through at the last minute with a hearty diss at Heineken. As a vegetarian-that-lies, I have one thing to say and that is LOL.
Brand BrewDog
Title Beer for All
Agency Droga5
Director Jeff Low
Production company Biscuit
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