Just when I started to feel overloaded by holiday schmaltz, this came along and made me forget I was watching a piece of branded content.
It was created by Paul Knott, Till Diestel and Tim Vance. The production companies were The Directors Bureau and Riff Raff.
Brand: H&M
Title: Come together
Agency: Adam & Eve/DDB
Client: Erik Zetterberg, head of marketing creative