Speeding down a mountain at 110km an hour with just 5% vision is something most of us would be fearful of, but as skier Millie Knight says in this ad: "For me, that's all in a day's work."
By working with Knight to show us her point of view and playing on fears, 4Creative has developed a simple yet impactful piece of work. Once again Channel 4 has stepped up to show us the power of Paralympic athletes.
Title "Paralympic Winter Games"
Agency 4Creative
Creatives Zoe Nash and Sali Horsey
Director Barry Dyer
Production company 4Creative
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