"You'd need a heart of stone not to be moved by the scared little boy in the final frames. But this isn't just an exercise in manipulating the viewer's emotions; it's a brilliantly constructed and powerful piece of film-making that gives real insight into how the charity turns vulnerable people's lives around." It was created by Rory Hall and Mel Lynch, and directed by Ringan Ledwidge through Rattling Stick.
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Pick of the Week - Bartle Bogle Hegarty/Barnardo's
Bartle Bogle Hegarty has done Barnardo's proud with the latest spot, according to Anne Cassidy:
