Maybe it鈥檚 a symptom of the third lockdown, but I related to the woman in Amazon鈥檚 Super Bowl ad who develops a strangely personal relationship with an object in her home. In this case, an Amazon employee imagines her Alexa device coming to life in the body of actor Michael B Jordan (an excellent casting choice).聽
The situation increases in absurdity from there, as the woman鈥檚 fantasy deepens and she develops a romantic relationship with Michael/Alexa. As things escalate to bubble-bath territory, the character鈥檚 escapism is recognisable while providing some much-needed comic relief. I鈥檒l be surprised if this isn鈥檛 one of the most popular Super Bowl ads this year.
Agency Lucky Generals
Title 鈥淎lexa鈥檚 body鈥
Director Wayne McClammy
Production company Hungry Man
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