Feature

Pick of the Week - 101/Asios

Ian Darby is uplifted by 101's "anything can fly" film for Asios:

Pick of the Week - 101/Asios

"The quality on offer here really leaps out during any ad break. The spectacle of household objects flying is intriguing enough, but the direction and backing track lend the spot an almost haunting quality. A great way of communicating the benefits available from the company previously known as Airmiles."

The ad was created by Richard Flintham and Augusto Sola, and directed by Simon Rattigan through HLA.