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Photobox's first brand campaign in the UK and France shows the lengths people will go to make it into a photo book.

In this fun-loving ad by Creature, a toddler with a flair for the dramatic seeks attention by fashioning a crazy outfit and hopping astride the family’s Great Dane. After hiring Creature in August, Photobox wants to express the belief that photos are things to be cherished rather than buried in phones.  The ad was created by Dan Ball and Joe Stone and directed by Los Perez through Blink Productions.