±±¾©Èü³µpk10

According to research conducted for Marketing by OMD Snapshots, 80% of the 1306 respondents questioned would not send any pictures from their phones. Worse still, two-thirds (67%) would not be prepared to pay more than 20p per message.

The networks currently charge a pay-as-you-go rate of 35p to 40p while T-Mobile charges the lowest pre-pay rate of £10.50 for 50 messages a month, working out at 21p a message on the presumption that customers use up their entire monthly allowance. Respondents identified taking photos of family and friends as prime uses for the medium.

PICTURE MESSAGING
If you could send pictures via your mobile, how many do you think you
would send a month?
None                      80%
One to five               10%
Six to ten                 5%
11 to 15                   3%
16 to 20                   1%
More than 21               1%
How much would you be prepared to spend per message?

Less than 20p 45%

20p 22%

25p 15%

30p 9%

35p 1%

40p 2%

45p 2%

More than 45p 5%

For enquiries about OMD Snapshots call 020 7893 4124.