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Adam & Eve is launching a horror-themed ad campaign for Phones4u.

The activity will be spearheaded by two TV spots, which show potential customers being pursued by ghoulish characters. However, on catching their supposed victims, the creepy incarnations simply point out the deals they could have been offered by Phones4u.

The TV spots, which use the strapline "Missing our deals will haunt you", will be supported by a series of eerie two-second teasers, as well as press, radio and digital work. The campaign will also be promoted in-store.

It was created by Aidan McClure and Laurent Simon, and directed by Garth Jennings through Hammer & Tongs.