The new ad, created by Adam & Eve, features a group of friends playing football on a basketball court. One of the group manages to kick a ball through the basketball ring at the other side of the court.
The spot will run for the next few weeks and is the final execution in the current ‘Great Deals 4 Popular People' campaign.
Phones4U is reassessing its ad campaign to put in place a new strategy next year.
The Popular People campaign was launched in June and was intended as a three-month campaign to raise brand awareness after it ditched its ‘Jack' brand character.
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