Philips 'steam and go' by Iris

Philips 'London Fashion Week' by Iris
Philips 'London Fashion Week' by Iris

Philips launched a print and guerilla campaign at London Fashion Week for its new Garment Streamer.

The print shows models in perfectly pressed clothes, looking immaculate - apart from the fact that their glasses are still steamed up.

Aldso, models with steamed glasses were mingling with the crowds handing out info at the fashion event. .