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Barr recently bought the European beverage business from Cadbury Schweppes. Starcom Motive previously handled the media for Orangina.

PHD North already holds the accounts for all other brands within Barr's portfolio - IRN-BRU, Diet IRN-BRU, IRN-BRU 32, Tizer and St Clements.

The account moved from PHD in London to PHD North last summer with Jason Spencer, who has since been promoted from media director to managing director at the agency.