PHD won the business after going up against BLM Media and Feather Brooksbank. Incumbent agency Mediaegde:cia did not take part in the pitch, which was handled by Billetts Media Consulting.
Omnicom Group-owned PHD will now look after brands including Irn-Bru, Orangina and Tizer. Work begins immediately, with Laura James as the media director.
Nigel Dugdale, Barr group marketing manager, said: "We are entering an exciting phase in the ongoing development of Irn-Bru and the appointment of PHD will add to our focus and enhance our media resources."
The Irn-Bru advertising account remains with the Leith Agency and the Tizer account with BDH\TBWA. One of the ads created by Leith for Irn-Bru, telling goths to "cheer up", received complaints from goths who said that youths were throwing cans of the fizzy pop at them in response to the ad.
Irn-Bru is traditionally most popular in Scotland, but during the first half of 2002, sales of the drink rose by 22% in England and Wales, in response to a marketing push by AG Barr.
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