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COI Communications has awarded PHD the Department of Work and

Pensions' Pensions Credit strategic media planning brief, estimated to

be worth £7 million.

PHD defeated Zenith Media and Optimedia to take the account, which

promotes the Government's minimum income guarantee to pensioners and

people approaching the pensionable age.

This is the second piece of business that PHD has won from COI

Communications since securing a place on COI's strategic planning roster

in July 2001.

Last year it won the Winter Fuel Payments account for pensioners and

people with low incomes.

PHD currently works on COI accounts for the Department for Education and

Skills' Learn Direct and various briefs for the Department of Transport,

Local Government and the Regions. However, it has just been knocked off

the shortlist in the DTLR's latest review of its roster.

This is the second major piece of work to come out of the Department of

Work and Pensions. In November COI appointed Craik Jones Watson Mitchell

Voelkel to a direct marketing project highlighting the introduction of

stakeholder pensions to employers.

PHD is currently pitching for a campaign to promote sexual health among

18- to 30-year-olds on behalf of the Department of Health. Five media

agencies are involved in the pitch and all have been partnered with a

creative agency - PHD is pitching alongside D'Arcy.

No-one at PHD was available for comment on the win as ±±¾©Èü³µpk10 went to

press.