Peugeot held a series of events in Paris last month to give key fleet customers a preview of the car manufacturer's future plans.
Immedia was tasked with producing gala dinners on the river Seine and staging presentations at the Park Hyatt Hotel. Agency McGarvey Russell started each of the four separate events with a ride and drive in the UK to showcase Peugeot's new 307 Coupe Cabriolet model, before flying delegates to the French capital.
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