LONDON - Peugeot has rolled out a direct mail campaign which plays upon cosmetic surgery, to promote the new look 207 model.
The mailer, created by CMW, is based on the idea that the new model has had ‘a little work' done. It comes wrapped in surgical crepe bandages, which when removed unveil a brochure and uses the lines ‘we've had a little work done', ‘we've even added implants', ‘more than just cosmetic enhancement' and ‘ready for a close up?'.
A letter within the pack encourages recipients to book a test drive or to contact their local dealer for more information.
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