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Pet insurance brand Petplan has unveiled the latest work in its "Every pet deserves Petplan" campaign as part of its sponsorship of Channel 4's "Pets on 4" segment, which includes the programme The Supervet.

A series of hand-drawn animated idents by Now feature various "superpets" insured by Petplan, such as a Lionhead rabbit, a tabby cat, a Wolfhound and a Chihuahua. The idents were created by Joseph Moloney, Suzi Paddison and Roger Morris at Now. Media was planned and bought by MediaCom.