Petplan

Petplan "my job" by Now

January 09, 2015

Petplan’s new TV ad frames pet insurance as a pet-owner's job and adds levity to proceedings by trying to explain what a pet’s job is. Now created the spot, which features footage of cute-looking cats and dogs. The TV ad is supported by a print campaign.

Credits

Brand
Petplan
Agency
Now
Creative director
Steve Paskin
Copywriter
Roger Morris
TV producer
Susie Innes
Account team
Katie Creighton
Kelly St Lawrence
Director
Liz Murphy
Production company
Nice Shirt Films
Producer
Richard Martin
Petplan brand marketing manager
Caroline Banquet
Petplan marketing director
Ingrid Wakefield
Planner
Tom Patterson

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