Peter Duffy
easyJet
Group commercial director for customer, marketing and product
Duffy is a marketer with a diverse but digital and customer-centric background. His role at easyJet allows him to celebrate this, particularly this year, as the business marked its 20th anniversary with a major campaign.
This spanned all media, culminating in live events driven by socially sourced customer stories. But if the past 20 years have been about ‘generation easyJet’, what does it mean in the face of increasing competition? As any true customer-centric marketer worth their salt should say, Duffy’s answer is: "Consumers will decide with their feet."