Perrier 'Le Club Perrier' by Ogilvy & Mather Paris
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Advertiser
Perrier -
Agency
Ogilvy & Mather, Paris -
Sector
Food and Drink
Ogilvy & Mather Paris has created an interactive campaign for Perrier to promote the carbonated water.
The agency has produced six videos available on a dedicated YouTube channel that depict a Perrier-branded club hosting a talent contest. The more YouTube visitors that click on the video, the hotter the temperature appears to get in the club, prompting a new video to be released.
Fans can enter a Facebook competition to win a ticket to a real-life Perrier Melting Party in New York to watch the final 7th video live. It is supported by mobile, TV, print and point-of-sale activity. The work was created by Baptiste Clinet, Nicolas Lautier and Florian Bodet.