The first events will be staged at Whisky Mist and Movida on 29 and 30 of July. Inside each club, Because will create dedicated Perrier 'bubble zones' that will allow guests to enjoy a range of bespoke Perrier cocktails created especially for the evenings.
Using an interactive fog wall, from which images can be projected onto, the zones will be marked using floating Perrier logos and bubble graphics. This will be complemented by interactive table tops that will feature the water brand's graphics designed to follow cocktail glasses as they move around the table.
Another guest experience will see Because brand ambassadors, dressed in Perrier-green dresses, on hand to chat to guests about their cocktail preferences.
Because managing director said: "The idea of creating dedicated Perrier evenings in London's most exclusive clubs puts the brand at the heart of London's trend-setting social scene. It's a great way to position the brand as an alternative soft drink or mixer, enjoyed by all the coolest people in the most exclusive places."
To add to the feeling of exclusivity, Because will have Perrier green carpet outside each venue, while each event space will be filled with Perrier's bottle-shaped bushes and tables filled with miniature Perrier bottles and cocktail menus.
A second wave of activity will run throughout August in London-based bars and clubs.
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