Pernod Ricard unifies wines under Brancott identity

Rugby World Cup

February 20, 2012

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Pernod Ricard unifies wines under Brancott identity

Pernod Ricard has unified the branding of its New Zealand wine, which has been previously branded as both Montana and Brancott in different markets around the world.

Brancott Estate: Pernod Ricard unifies the branding of its New Zealand wine

The portfolio is relaunching with a new identity under a single name, Brancott Estate, to "convey the brand’s authenticity and provenance".

The new identity has been created by agency Design Bridge and reveals the wine as a silhouette against the bottle, and features the rolling green hills of a New World landscape.

Fabian Partigliani, Pernod Ricard New Zealand managing director, said the new-look packaging marked the "final significant stage in the brand's transition from Montana to Brancott Estate".

Last year, Pernod Ricard UK by 100% on the previous year, due largely to its sponsorship of the 2011 Rugby World Cup in New Zealand.

Topics

Marketing

Branding