The company, whose brands include Malibu and Jacob's Creek, has held preliminary talks with agency networks with a view to consolidating its business across 47 territories worldwide into a single agency.
The incumbent agencies on the Pernod Ricard and Allied Domecq accounts in the UK are Media Planning Group and ZenithOptimedia respectively.
Pernod Ricard's acquisition of Allied Domecq has propelled it to second place in the market, with combined global annual volume sales of 77m cases of spirits, behind Diageo's 91m cases. Outside the US, it is the biggest alcohol supplier in the world.
Pernod Ricard's profits for the first half of 2005 fell 7.2% to EUR157m (£106m). This followed a 13% hike in adspend and costs relating to the integration of Allied Domecq. Pernod Ricard has now embarked on the disposal of £2.8bn of Allied Domecq's assets. Courvoisier has been sold to Fortune Brands, while Allied's Dunkin' Donuts is also up for sale.
No one at Pernod Ricard was available for comment.
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