said Man Utd manager Sir Alex Ferguson. Beckham has already graced a bottle from rival Coca-Cola as part of Coke's England team sponsorship. Advertising creative is through Abbott Mead Vickers BBDO, media through MindShare and sales promotion through KLP Euro RSCG.
Pepsi's latest promotion features David Beckham
The latest promotion featuring David 'Golden Balls' Beckham launches this week. Pepsi, which sponsors the England star, is raising awareness of its 'Share the Dream' campaign, which includes exclusive on-pack promotions, featuring Pepsi Dream, an SMS text promotion on 500ml and 330ml packs. Winners will visit Manchester United's training ground at Carrington and join in with the players. "It's a chance for kids to come and smell the liniment oil,
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