The Super Bowl hasn't happened yet and most of the teaser ads have already done the rounds, so Pepsi decided to make a half-time spot for the Grammys, with the help of a few footballers.
The spot, called #Halftime, answered the question, "What if the 56th Grammy awards had a half-time show?
The result parodies Myley Cyrus' video for 'Wrecking Ball', Daft Punk and country music. It features NFL legends Mike Ditka, Deion Sanders and Shannon Sharpe strutting their stuff, as well as cameos from music and entertainment artists Wale, Juicy J, Cassadee Pope and Price Royce.
Brand: Pepsi
Agency: Scratch
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
