Pepsi Max 'Uncle Drew' hit web series returns with Kyrie Irving
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Advertiser
Pepsi -
Agency
David Brown Entertainment -
Sector
Food and Drink and Soft drinks -
Exposure
United States
NBA star takes his "old man" game to Miami in chapter 4
After a two-year hiatus, Cleveland Cavaliers Kyrie Irving reprises his role as "Uncle Drew" in the latest chapter of the Pepsi Max web series. The fourth video in which the NBA star masquerades as an elderly man and surprises unsuspecting onlookers with his skills on the court takes Irving to Miami. This time, Irving is joined by fellow basketball players Baron Davis and Ray Allen and more old men on the court comedy ensues when they challenge each other to a game of HORSE. Released yesterday, the 7-minute video has already racked up more than 1.7 million YouTube views.
