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This Pepsi ad, created by CLM BBDO, features the US rap group Black Eyed Peas jumping through floors in a high rise building in time to their song 'More'. It was directed by Brian Beletic, who has directed many of the band's previous musical videos. Pepsi said the ad celebrates the "endless possibilities of life" in the different stages and musical atmospheres that the Black Eyed Peas go through during the ad. Each floor influences the original track, from the sound of football fans shouting at a match on the TV to the sound of disco on the floor housing a gym club.