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Animal returns (with friends) in a series of action-packed spots.

Repositioning itself as a high-protein snack for gym buffs on the go, Peperami has returned to screens with a motivating campaign. Alongside some new characters – the aptly named "Chicken" and "Beef" – Animal parodies the hyper-masculine tropes of '80s cinema, from awkward locker room nudity to Kevin Bacon’s iconic warehouse dance scene from Footloose. 

The work was created by Matthew and Simon Welch and directed by Rick and Mario through Partizan.