The People redesigns in a bid to focus on great journalism

LONDON - Trinity Mirror-owned Sunday tabloid The People will this week (10 May) unveil its design changes, including new mastheads for the newspaper and its Take it Easy magazine supplement.

People editor Lloyd Embley
People editor Lloyd Embley

The changes, which follow the paper's move to full colour earlier this year, are being introduced as The People looks to revive its "credibility and reputation for producing great journalism".

The paper is also battling to revive falling sales. In January 2000, The People's circulation was more than 1.6 million, but it fell below the one-million mark in November 2004 and has largely been on the wane ever since.

The People's Audit Bureau of Circulations figure for March was less than 600,000, a number dwarfed by the circulation of its rival sister title the Sunday Mirror - 1,228,927 - and the News of the World - 3,106,329.

The revamp, which has been spearheaded by editor Lloyd Embley, includes a change to the masthead of the newspaper, colour palette and new fonts. Take it Easy will also get a more radical new-look masthead.

Embley said: "The key to the change to the paper is that it is evolutionary and not a big bang. It is about updating and modernising the look.

"We looked at our readers and the readers of other red-tops and decided to give them what they want. Take reality TV as an example: we are now far more about X Factor and Strictly Come Dancing than Big Brother, which used to be given an inordinate amount of space."

Embley also disclosed that, prior to the redesign, the group had considered distributing The People, which will retain its cover price of 90p, free of charge.

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