of
Sense
Brand experience agency to board director this week (7 December). The appointment is part of Sense's intention to expand its creative and integrated channel offering. McLaren has been promoted from board account director following her work for a number of Sense's clients, including The Economist and Coors Light. Her work with The Economist resulted in Sense deciding in the new year, after being awarded the contract to handle the business title’s experiential marketing in North America.
Initials
Creative agency . Gygi has previously worked at agency HeyHuman in the same role, and joins the Initials team to focus on promotional live engagement. Gygi will work alongside the agency's executive creative director Nick Presley, and creative director of shopper Allan Guy to continue to expand the agency's portfolio, which already boasts clients such as Fiat, PepsiCo and Philips. With over a decade of experience, Gygi will join the Initials team and will work on a wider initiative to partner with key schools of creative excellence, such as Bedford College and the Brixton-based School of Communication Arts.
George P Johnson
in the UK. Having joined the client services team as senior account director in 2013, Davies has led EMEA activity for Workday and Salesforce and latterly took on a global account director remit across GPJ’s Gartner business. His career has spanned 20 years, and he has experience in production, technical directorship and senior operational roles.
Quintessentially and Co
Agency as corporate events director. Hanly joins the agency from her former role as senior manager of international events for AOL. Having worked for brands like AOL, Microsoft and ITV, Hanly has a "deep understanding of what brands are looking for from their event agency."
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