Mark Searles has joined Zurich, the financial services giant, in the new post of UK marketing director.
Searles was previously director of Create Services at Lloyds TSB, where he was responsible for the Goldfish credit card. In his new role, his remit will cover marketing across all business lines in the UK, including general and life insurance. He will also be involved in developing the global brand.
Fiona Nicol, who was recently appointed UK marketing communications director at Zurich, will report to Searles.
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