Penguin links with Guardian PDA channel

Penguin e-books is set to be the first advertiser on Guardian Unlimited Books' PDA channel.

It marks the first time publisher Penguin has targeted PDA users and also the first time Guardian Unlimited has hosted e-books. Penguin will be the site's exclusive advertiser for three months from 1 October.

Users will be able to access the first chapter of three of Penguin's latest e-books, including Zadie Smith's The Autograph Man, for free. A 'three for two' offer will run throughout November on the top 10 titles.

Users will also get a 20 per cent discount on Penguin's paperback Christmas books and will be able to enter a Christmas competition.

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