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Publisher Penguin is developing a web site for its children’s

Ladybird brand as part of a number of site launches and revamps planned

for 2000.

The Ladybird site (www.

ladybird.co.uk), designed by Definition Digital Media, will launch at the

end of May and be aimed at parents, teachers and children. Children’s

activities will include the ability to print out a bedtime story, play

games, send e-cards featuring Ladybird characters, and enter

competitions.

An onscreen rewards system is being developed and the Ladybird character

will offer help with navigation through the site, which will also carry

downloadable classroom resources for teachers and support material for

parents teaching their children to read.

Other Penguin launches planned for 2000 include a site focusing on Spot

the Dog (www.funwithspot.com) and a revamped Puffin web site to launch in

September.

The company is also revamping its penguin.co.uk site in conjunction with

Pearson sister company Headland Digital Media. The new site, which

launches in June 2000, will be backed by a consumer advertising and PR

campaign breaking in September. Penguin.co. uk will have services aimed at

booksellers, academics and journalists, as well as improved e-commerce

facilities.