Having led the launch of MasterCard’s "Priceless London" marketing programme in 2011, Trueman has sought to extend its appeal over the past 12 months with more digitally led activity.
The former LG and Cadbury Schweppes marketer oversaw a raft of initiatives promoting MasterCard’s association with The Open golf tournament, including a Twitter Q&A with player Tom Watson. The payments brand also rolled out a digital campaign to mark its tie-up with US singer Beyoncé. The Scot is one of the chattiest marketers on the scene.