The legendary creative Paul Arden was resurrected last week in hologram form to introduce the 20th anniversary of Saatchi & Saatchi's annual New Director's Showcase, unveiled at the Cannes Ad Festival.
Arden, who died two years ago, presented alongside Saatchi & Saatchi creative director for global culture Richard Myers.
Paul Arden is commemorated at the ±±¾©Èü³µpk10 Big Awards this year with the Paul Arden Award, celebrating innovative or ground-breaking thinking in commercial communication regardless of media or spend.
The awards take place on October 27th at the Grosvenor Hotel in London.
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