Patrón aimed to raise the profile of its premium tequila brand at London Cocktail Week.
Speaking to ±±¾©Èü³µpk10 during the event in Spitalfields last week, Matthew Sykes, director of international marketing at Patrón Spirits, explained that the brand wants to change the perception of the drink as a shot taken with salt and lime.
He added: "This experience aligns with what we are trying to do with a global perspective. It’s bringing to life a lot of work that we do through social media."
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