Jubb took the top marketing role at Land Rover in 2011 and has pledged to use data and insights to remake the brand’s marketing for the 21st century. This year, he oversaw the launch of the next-generation Range Rover via a multichannel campaign in 20 markets worldwide.
This followed a 2012 branding campaign that sought to establish Land Rover as the world’s SUV of choice. This summer, Jubb has overseen marketing for the launch of the new Range Rover Sport. Sales have risen strongly, with big increases for the Freelander and Evoque models in particular.